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March 11th, 2010 
Johanna Rienstra
Broker
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Pricing Your House to Sell-Important Points

How will I know if my home is priced correctly?

Although we will do everything we can to sell your home quickly, at the best price, and with no hassles, the one thing we cannot control or change is the marketplace.

Even though we know how valuable your home is, the value of your home from a selling standpoint will be determined solely by the buyers. Therefore, we have generated the following "levels of seriousness" to help give you better knowledge of whether or not your home is priced correctly. And remember, even if it is priced correctly today, any fluctuation in the market will be monitored to make sure that your home is neither overpriced nor underpriced.

"MAYBE THIS SELLER ISN'T SERIOUS" LEVEL

SYMPTOMS: No showings and no offers. The agents and potential buyers are not interested in even seeing your home because they believe they can buy more for their dollars elsewhere.

"IT'S OKAY...BUT I THINK I'LL KEEP LOOKING" LEVEL

SYMPTOMS: The number of showings has slowed down since the first few weeks when the listing was initially placed on the market or the home has been on the market for four to six weeks with no offers. Potential buyers believe that they can still get more house for their dollar and are willing to keep looking.

"THIS IS IT!" LEVEL

SYMPTOMS: Showings, second showings, and offers in the first four to six weeks.  Congratulations! We are at the level where you want to be; you have placed your property on the market at the right price. At this level, we should be able to sell within just a few percentage points from the current list price. They are ready to buy!

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